Blog - Aitor Gonzalez

Finding your own path

The difficulty in making decisions often lies in a few factors. Considering them can mean the difference between getting stuck or moving forward.

By Aitor

5 min read
Responsible Design, the door for good design

Many of us were drawn to the digital world by the beauty and power of visual communication, the allure of creating apps and objects with which people interact. Rarely are we told, before we arrive, about its hidden side—the consequences of doing a poor job.

By Aitor

min read
Fear and Design

Countless 'skills' are expected of a designer today. When it comes to building successful digital products, few of them will be as effective as the ability to manage fears, both your own and those of others.

By Aitor

5 min read
Unicorns don't exist

The word unicorn defines a mystical, imaginary, and non-existent animal. It is confusing that there is so much celebration when companies achieve this status. Unicorns are often just that, unreal companies.

By Aitor Gonzalez

2 min read
Do companies need to grow every year?

The belief is every company has to grow constantly, every quarter, every year, with no exception for all of them. Do you see the problem?

By Aitor

4 min read
Creating components is crucial, but it's not designing

For years I've seen designers focus too much on creating good libraries and visual design systems more than on understanding and leverage on them to create better communication between brands, products, and users.

By Aitor

5 min read
How to challenge design patterns

Design patterns are there to help us. But using them in a repetitive way, without questioning or challenging their limits can take us to produce similar solutions over and over again. Why not challenge them?

By Aitor

5 min read
How we broke the Internet

And how it is breaking us. This article goes through the milestones we’ve reached through the Internet and reflects on the responsibilities designers hold in fixing existing problems instead of creating new ones.

By Aitor

6 min read
The duality of technology

Is technology good or bad? Positive or negative? Some thoughts about how we are facing the new digtal transformation, and the technology impact and consequences over companies and individuals.

By Aitor Gonzalez

3 min read
AI Interfaces might force orgs to a major digital channels redesign

The way AI-driven interfaces work might be the beginning of a major change in the experience and visual design of most organizations' digital products and channels.

By Aitor

3 mins min read