Helping Appfire to redefine the way tech industry works
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Airport. A brand new sans serif type
in eleven different weights
Role: Designer
Client: Personal Project
Typography Design
Airport is my first complete sans serif font presented in a full family with different weights.
More Work
Helping Appfire to redefine how the tech industry works
We helped Appfire define a new brand strategy, visual identity, and digital presence, allowing the tech industry access easily to hundreds of apps to assist them with their workflow efficiency on Atlassian, Salesforce, and Monday.com platforms.
Client: Appfire
Services: Visual Identity / Content Design / Digital Design
Reimagining Mexico City Subway visual identity system
After the creation of the Tipo M24, this is an exercise focused on rethinking how the Metro (Subway) could evolve.
Client: Personal Project
Services: Typography / Visual Identity
Building an online fitness community
We designed a whole strategy, brand, and digital product for a start-up trying to create a different concept to enjoy virtual fitness classes.
Client: Confidential
Services: Fitness / Digital Design / Product Strategy
A revival of the classic type "Metro" by Wyman, Quiñonez, and Gallardo
The typography for the Mexico City Subway has dominated and provided an iconic character to the city's transport. This proposal pretends to evolve and expand some elements the original proposal needs after so many years of service.
Client: Personal Project
Services: Typography design
A loyalty program to help a global retail company to engage Gen-Z
We helped a global retail company to pivot its strategy by creating a different way to engage and connect with Generation-Z customers.
Client: Confidential
Services: Retail / E-commerce
Helping to design a new community to support cancer patients
Creating a way to support Cancer patient survivors was the goal and request from one of the most essential organizations based in New York.
Client: Cancerbuddy
Services: Product Strategy / User Experience / Visual Identity
Music Terrae: The land where music is created
Music terrae is a visual identity for a music record label. A Naming and visual identity based on a far and magical land where music is created.
Client: Music Terrae
Services: Branding / Naming / Visual Identity
Redefining frog's new editorial visual design system
I participated as a design director in the project that set the new visual tone for the editorial and branded content the company recurrently produces.
Client: frog
Services: Visual Design / User Experience
A brand new concept for the Balearic Islands
Led by the iconic Anna Tur, Balearica is a brand new concept to represent the main values and opportunities of the Balearic Islands.
Client: Balearica
Services: Visual Identity
Art, music and food, for the most iconic worldwide art week
A logo and a brand to connect art, electronic music, and food during the Miami Basel Week.
Client: Baselweek
Services: Visual Identity
A new experience to provide financial services to 6 millions users
A concept created for a Banking Company. The goal: evolve their ecosystems of Apps to be integrated under an effective, scalable, and unique user experience.
Client: HSBC
Services: Ux Design / Visual Design
Branding and digital design for a fresh food delivery start up
A delivery early start-up startup based in Madrid made us responsible for creating a full visual identity system, from the logo and brand system to the whole digital experience and visual design for the app.
Client: Yevoo
Services: Naming / Visual Identity / Digital Design
Revamp a family gourmet company with brand and digital design
Excellence is the core value Delgado Seleccion applies to every step of its process. We designed a brand experience to fit that standard.
Client: Delgado Seleccion
Services: Branding / Digital Design
Creating a digital presence for a 90 years old company
Jamones Blazquez is a third generation company. Founded in 1930 in Salamanca, Spain is today one of the most recognized companies in Iberian Jam and pork sausage.
Client: Jamones Blazquez
Services: Food & gourmet serv.
Fast insurance sales for agents working on the field
We helped one of the biggest insurance companies in the world to design and develop a tool to empower their agents to generate policies on the field in extreme conditions.
Client: Metlife
Services: Insurance / Banking / Fintech
Helping premium clients to improve their banking financial health
We converted a simple client request into to an entirely new and successful approach to attend to premium banking clients and increase sales.
Client: HSBC
Services: Banking / Personal Banking
Puerta Seis Studio Rebrand
A new visual identity for a visual production studio based in Madrid. The studio, based in a small street in the Spanish capital, is placed at door number 6, which gives the name to the studio.
Client: Puerta Seis
Services: Photography / Video Production
More than twenty logos and clients stories
My career as a designer has evolved in different disciples, from graphic design to digital design. After more than twenty years, I proudly look back to see a small legacy of logos. Some of them are still there.
Client: Various clients
Services: Visual Identities
contact
Looking for good design?
a@aitor.work
+52 55 6209 5585
@aboutaitor
let's talk
