My career as a designer has evolved in different disciples, from graphic design to digital design. After over twenty years, I proudly see a small legacy of logos. Some of them are still there from two decades ago.
Over the last 20 years, I have created over 50 brands for multiple industries and companies in Spain, Peru, Mexico, and seven other countries. Working both in my own studio and for top leading companies, I have participated in projects for industries such as banking and fintech, food delivery, music business, press and editorial, and industrial-automotive companies, among others. Each project has taught me valuable lessons about the importance of understanding different cultures and enriching my work with them.
Creating brands for diverse industries and countries has allowed me to build relationships with clients and people from over ten countries. I have learned to be patient, listen, spend time asking questions, and read the room. I pay attention to what clients talk about and what they don't to understand what is important to them. Every country and person has different codes to read, and I have learned to adapt to each client's needs to deliver the best possible result.
One of the most significant benefits of working with such diverse clients and industries is that it has opened doors to new worlds to learn from. Every project is an opportunity to learn about a new industry, country, or client, and I approach each one with an open mind. Every client, every industry, and every country brings something new to the table, and I believe that it is essential to be open to new ideas and experiences to continue growing as a designer.
In conclusion, creating such many brands has been an enriching experience that has taught me valuable lessons more about people than it did with design—patience, listening, and understanding different cultures. Building relationships with clients and people worldwide has helped me grow personally and professionally. I believe that every client, industry, and country is a door to a new world to learn from, and I look forward to continuing to work with diverse clients to create unique and impactful designs.
