It is celebrated to be unique and wonderful, a maximum and exceptional achievement, the fruit of genius. And often, they are not only.

Many of these companies are exercises in artifice, show-off, and spectacle to inflate value. Obtaining money to appear of greater size, importance, and value and thus be able to sell it at a much higher price, of course. Illusionism.

It doesn't matter what service they provide, what bad practices they have, or what they fail most essential to ensure that a company and its jobs have a future. Have enough customers, and be profitable.

The bubble was punctured, and it became clear how flimsy these beings were. It is what you have to want to appear instead of being.

Now it's time to say goodbye, and since everything has to be cool, they adopt the term layoffs. That even sounds unreal.

They throw hundreds out because the economy is bad, but because the strategy was never to be solid, stable, and be prepared for something, which on the other hand, was inevitable that it would happen at some point.

Too bad, many jobs will be lost again and we will have a hard time. The good news is that, as in other crises, new companies will emerge from these layoffs. Hopefully, they have learned something from this and become solid and respectable projects.

Some of us will work for it. To help promote, through design, more stable, solid, and valuable companies. Real companies that want to function better and provide more and better value. That is also what the design is for.

Meanwhile, they are unicorns, just that, unreal beings. Let's stop celebrating it and start questioning it.

Aitor González

My posts are just the result of my own experience, life moments, and opinions. Not everything here will work for everyone. Feel free to make them yours if they work for you, and ignore them if not.