I partnered with brilliant Colombian designer Arturo Gomez Cotacio, who led the product design to help a new start-up create its new product application and website. For a few months, we helped the founders define product strategy and design each feature from the MVP definition.
The project was born during COVID times. Founders came up with an idea to improve the experience people were having at home while practicing online. The core of the idea was to allow them to share the experience with multiple people. In addition to it, this app worked as a community builder, allowing people to connect and share their activity.
Video fitness classes shared.
One of the core features we designed allowed people to join real-time classes. Users could participate in their favorite classes driven by their favorite coaches and join other people. All of them could switch on their cameras and see all the others.
