I participated as a design director in the project that set the new visual tone for the editorial and branded content the company recurrently produces.
The challenge
Our team was selected to design and produce a new tool to allow our marketing team to produce editorial and branded content. Our goal was to enable them by providing a full set of components and a guiding system that could allow them to communicate while elevating the visual experience for users. The project provided the company with a set of resources that allowed the company to expand its communication power to reach new clients and audiences worldwide by creating the Chief Challenges area.
I participated as a design director in the project that set the new visual tone for the editorial and branded content the company produces.
