Is technology good or bad? Positive or negative? Some thoughts about how we are facing the new digtal transformation, and the technology impact and consequences over companies and individuals.

And how it is breaking us. This article goes through the milestones we’ve reached through the Internet and reflects on the responsibilities designers hold in fixing existing problems instead of creating new ones.

Design patterns are there to help us. But using them in a repetitive way, without questioning or challenging their limits can take us to produce similar solutions over and over again. Why not challenge them?

For years I've seen designers focus too much on creating good libraries and visual design systems more than on understanding and leverage on them to create better communication between brands, products, and users.

The belief is every company has to grow constantly, every quarter, every year, with no exception for all of them. Do you see the problem?

The word unicorn defines a mystical, imaginary, and non-existent animal. It is confusing that there is so much celebration when companies achieve this status. Unicorns are often just that, unreal companies.

Countless 'skills' are expected of a designer today. When it comes to building successful digital products, few of them will be as effective as the ability to manage fears, both your own and those of others.

Many of us were drawn to the digital world by the beauty and power of visual communication, the allure of creating apps and objects with which people interact. Rarely are we told, before we arrive, about its hidden side—the consequences of doing a poor job.

The difficulty in making decisions often lies in a few factors. Considering them can mean the difference between getting stuck or moving forward.