Revamp a family gourmet company with brand and digital design

Excellence is the core value Delgado Seleccion applies to every step of its process. We designed a brand experience to fit that standard.

Creative Direction: Aitor Gonzalez / Francis Restoy
Calligraphy: Ivan Caiña
Illustrations: Alina Muressan
Development: Joseba Alonso
UX + UI: Francis Restoy

The Challenge

For 50 years, Delgado Seleccion became a reference for creating and delivering gourmet products in Spain. A traditional and familiar company that based its success on excellence. Every product, contractor, process, and staff member; everything is created with the idea of providing the best gourmet experience to clients.

Creating gourmet moments: A brand strategy based on how excellence is built beyond the products.

All our brand and content strategy pivoted about the idea that Delgado is not just about the products but also about how every touchpoint across the product lifecycle is done. Every step, from fishing in the sea to delivering the product and serving in the restaurant, is designed to create a gourmet experience.

A crafted logo from the company that represents craft

We counted on Ivan Caiña, an artist based in Madrid, to create a calligraphic logo. A signature, a stamp that represents the excellence behind every process and product of the company. The final result was a unique calligraphy and typography used as an expression for multiple formats. It was especially applied to main strategic messages and to create a secondary 50th-anniversary logo.

Delgado Seleccion Ivan Caia Callipraphy Francis Restoy

A color palette inspired by organic elements found in gourmet kitchens. All connected to the earth and trying to connect and communicate a sense of nature and excellence.

Delgado Seleccion Branding Design Stationery Min

Delgado Seleccion Branding Design Bags Min

Delgado Seleccion Branding Design Bottle Bag Min

Delgado Seleccion Branding Design Bottle Bag 2 Min

Illustrations

This counted with different collaborations with artists. Between them, Alina Muressan, Spanish-Rumanian, was the person that helped us to create a universe of handcrafted illustrations focused on expressing different elements that supported the story telling across multiple printed artifacts.

Delgado Seleccion Alina Muressan Ilustration Min

Delgado Seleccion Alina Muressan Ilustration3 Min

Delgado Seleccion Alina Muressan Ilustration 2 Min

Delgado Seleccion Alina Muressan Ilustration 4 Min

Websites and digital touchpoints

Creating gourmet moments helped us to define a narrative where people, companies, and employees could express through different content pieces the experience of working with the company. From employees working in Delgado factories to famous chefs, we produced photoshoots and video interviews where they could talk about the products and their history with the company.