Branding and digital design for a fresh food delivery start up- Aitor Gonzalez

A delivery early start-up startup based in Madrid made us responsible for creating a full visual identity system, from the logo and brand system to the whole digital experience and visual design for the app.

Creative Direction: Aitor Gonzalez - Francis Restoy
Ux Design: Francis Restoy
Visual Design: Aitor Gonzalez

The naming and the logo

Our first challenge was to design a logo reflecting the companys spirit of delivering fresh food directly from the sea and the fields. We created a naming based on the Spanish word 'llevar', which means to carry, to deliver, and we played with the double o to create the sense of wheels. Yevoo was the last name to which we created a new logo to make it dynamic and alive.

A new symbol base on the meaning of fresh (a snowflake) helped us to create a meaningful form able to change and transform to any point and still be recognizable.

Multiple drafts and explorations from the initial ideation process.

The digital app

Next, we focused on designing the digital application, which was the heart of the company s business. We started by conducting extensive research on the user experience and interface design, ensuring the application would be easy to use and navigate. We also ensured that the visual design was consistent with the company s brand identity, using a color palette inspired by the sea and the fields.

The result was a beautifully designed digital application that provided a seamless user experience. Customers could easily browse the available products, place orders, and track their deliveries from their homes.