Helping Appfire to redefine the way tech industry works
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Helping Appfire to redefine how the tech industry works
We helped Appfire define a new brand strategy, visual identity, and digital presence, allowing the tech industry access easily to hundreds of apps to assist them with their workflow efficiency on Atlassian, Salesforce, and Monday.com platforms.
Appfire
Visual Identity / Content Design / Digital Design
Reimagining Mexico City subway visual identity system
After the creation of the Tipo M24, this is an exercise focused on rethinking how the Metro (Subway) could evolve.
Personal Project
Typography / Visual Identity
A loyalty program to help a global retail company to engage Gen-Z
We helped a global retail company to pivot its strategy by creating a different way to engage and connect with Generation-Z customers.
Confidential
Retail / E-commerce
all projects
Building an online fitness community
We designed a whole strategy, brand, and digital product for a start-up trying to create a different concept to enjoy virtual fitness classes.
Confidential
Fitness / Digital Design / Product Strategy
A revival of the classic type "Metro" by Wyman, Quiñonez, and Gallardo
The typography for the Mexico City Subway has dominated and provided an iconic character to the city's transport. This proposal pretends to evolve and expand some elements the original proposal needs after so many years of service.
Personal Project
Typography design
Helping to design a new community to support cancer patients
Creating a way to support Cancer patient survivors was the goal and request from one of the most essential organizations based in New York.
Cancerbuddy
Product Strategy / User Experience / Visual Identity
Music Terrae: The land where music is created
Music terrae is a visual identity for a music record label. A Naming and visual identity based on a far and magical land where music is created.
Music Terrae
Branding / Naming / Visual Identity
Redefining frog's new editorial visual design system
I participated as a design director in the project that set the new visual tone for the editorial and branded content the company recurrently produces.
frog
Visual Design / User Experience
A brand new sans serif type in eleven different weights
Airport is my first complete sans serif font presented in a full family with different weights.
Personal Project
Typography Design
A brand new concept for the Balearic Islands
Led by the iconic Anna Tur, Balearica is a brand new concept to represent the main values and opportunities of the Balearic Islands.
Balearica
Visual Identity
Art, music and food, for the most iconic worldwide art week
A logo and a brand to connect art, electronic music, and food during the Miami Basel Week.
Baselweek
Visual Identity
A new experience to provide financial services to 6 millions users
A concept created for a Banking Company. The goal: evolve their ecosystems of Apps to be integrated under an effective, scalable, and unique user experience.
HSBC
Ux Design / Visual Design
Branding and digital design for a fresh food delivery start up
A delivery early start-up startup based in Madrid made us responsible for creating a full visual identity system, from the logo and brand system to the whole digital experience and visual design for the app.
Yevoo
Naming / Visual Identity / Digital Design
Revamp a family gourmet company with brand and digital design
Excellence is the core value Delgado Seleccion applies to every step of its process. We designed a brand experience to fit that standard.
Delgado Seleccion
Branding / Digital Design
Creating a digital presence for a 90 years old company
Jamones Blazquez is a third generation company. Founded in 1930 in Salamanca, Spain is today one of the most recognized companies in Iberian Jam and pork sausage.
Jamones Blazquez
Food & gourmet serv.
Fast insurance sales for agents working on the field
We helped one of the biggest insurance companies in the world to design and develop a tool to empower their agents to generate policies on the field in extreme conditions.
Metlife
Insurance / Banking / Fintech
Helping premium clients to improve their banking financial health
We converted a simple client request into to an entirely new and successful approach to attend to premium banking clients and increase sales.
HSBC
Banking / Personal Banking
Puerta Seis Studio Rebrand
A new visual identity for a visual production studio based in Madrid. The studio, based in a small street in the Spanish capital, is placed at door number 6, which gives the name to the studio.
Puerta Seis
Photography / Video Production
More than twenty logos and clients stories
My career as a designer has evolved in different disciples, from graphic design to digital design. After more than twenty years, I proudly look back to see a small legacy of logos. Some of them are still there.
Various clients
Visual Identities
blog
Finding your own path
The difficulty in making decisions often lies in a few factors. Considering them can mean the difference between getting stuck or moving forward.
By Aitor
5 min read
Fear and Design
Countless 'skills' are expected of a designer today. When it comes to building successful digital products, few of them will be as effective as the ability to manage fears, both your own and those of others.
By Aitor
5 min read
Unicorns don't exist
The word unicorn defines a mystical, imaginary, and non-existent animal. It is confusing that there is so much celebration when companies achieve this status. Unicorns are often just that, unreal companies.
By Aitor Gonzalez
2 min read
Do companies need to grow every year?
The belief is every company has to grow constantly, every quarter, every year, with no exception for all of them. Do you see the problem?
By Aitor
4 min read
Creating components is crucial, but it's not designing
For years I've seen designers focus too much on creating good libraries and visual design systems more than on understanding and leverage on them to create better communication between brands, products, and users.
By Aitor
5 min read
How to challenge design patterns
Design patterns are there to help us. But using them in a repetitive way, without questioning or challenging their limits can take us to produce similar solutions over and over again. Why not challenge them?
By Aitor
5 min read
How we broke the Internet
And how it is breaking us. This article goes through the milestones we’ve reached through the Internet and reflects on the responsibilities designers hold in fixing existing problems instead of creating new ones.
By Aitor
6 min read
The duality of technology
Is technology good or bad? Some thoughts about how we are facing technology impact and consequences.
By Aitor Gonzalez
3 min read
about me
Aitor
Design Director / Executive Consultancy
Helping companies and teams to grow better through design and technology.
contact
Looking for good design?
a@aitor.work
+52 55 6209 5585
@aboutaitor
let's talk
